With the growing trend towards a more mobile workforce incorporating NDEs (non-desk employees), it is the internal communicator’s responsibility to ensure communication is extended to reach the entire workforce in a timely and consistent manner. Remote workers are prone to declaring that they feel isolated, but effective communication can help to make them feel included, raising both engagement and productivity levels.
As organisations extend both nationally and globally, expanding into other regions, countries and continents, today’s workforce is becoming more geographically and culturally diverse.
Within large multi-national organisations, employees often work in multiple shift patterns, sometimes with erratic schedules and within different time zones. Many NDEs have limited access to technology. Within these organisations, the opportunities for delivery of a consistent communication message can be both intermittent and unreliable, often depending on the skill and reliability of the area manager or equivalent. Centralized communication departments find it increasingly challenging to measure the effectiveness of delivery at a local level.
Effectively communicating to a dispersed, remote and international workforce presents its own set of challenges, which are often best served using technology-driven solutions.
Many non-office based remote workers don’t have access to a PC or laptop at work. Therefore basic communications such as email and the intranet are not effective at reaching the entire audience.
With a recent Pew Research Center reporting smartphone ownership amongst adults in the US as 64%, a significant proportion of the remote workforce already possesses the ideal platform to enable ICs to connect with them in a powerful, direct and timely way, wherever they are. The increased connectivity that mobile technology offers has enabled remote workers to benefit from a diverse range of tools such as ESNs and mobile enterprise apps which have assisted in increasing productivity.
If you would like to read more about the mobile workforce, behaviour of millennials, BYOD and internal social behaviour, please sign up to our E-Book series ‘Delivering Effective Internal Communications with Mobile Apps‘.
Feature photo credit: Tim Bishop