Driving innovation through
two-way communication



A global marketer of consumer and commercial products with a strong portfolio of leading brands known for delivering superior performance, design and innovation.

Headquartered in Atlanta, Georgia, U.S.A with approximately 17,000 employees globally and sales of over $5.2bin in more that 100 countries.


Having a large, distributed workforce, meant that communicating with employees, particularly to those that were non-desk based, had became increasingly challenging for the leadership team – with current communication systems and channels proving to be ineffective.

Newell Rubbermaid wanted a system that would make it simple for senior leaders to reach and communicate with employees, and also a platform that would enable colleague-to-colleague communication.

The key requirements were:

Provide a medium for employees to share and consume company and product news on the go

Drive innovation by giving employees a way to share product ideas and enhancements

Connect employees with senior leaders, giving them a channel to ask questions and receive answers from the leadership team

Provide senior leaders with a way to share quick blogs and company updates

How StaffConnect Helped

Newell Rubbermaid selected StaffConnect to provide a branded app that delivered a range of features that help address their communication challenges, the app included the following modules:


Enabling employees to ask senior leader questions and view responses


Sharing product innovation ideas, new products going on sale to the public and ideas of how current products could be made even better


Using gamification to increase employee knowledge of the company history and products


Sharing product adverts internally so employees get to see them first

Newell Rubbermaid App

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