Mobile platforms are undeniably the future of employee communication. With 80% of the workers being deskless and global smartphone adoption due to surpass 3.8 billion by 2021, going mobile is only logical, particularly for large organisations with dispersed workforces.
However, communicating via smartphones and similar devices isn’t enough on its own. In this blog, we break down 7 things to look out for in a mobile employee communication system in order to guarantee employee communication and engagement success.
1 – Integrate
Implementing a new workplace communication tool can seem daunting, especially when there is so much choice available. A mobile communication platform that integrates easily into the rest of your business operations and is capable of easily connecting to your current HR systems will ensure the whole process is less time consuming and disruptive to your business.
2 – Protect
We all use mobile communication to some degree, whether that’s through text message, Messenger or chat apps. But your business has different security needs. You need an enterprise compliant mobile employee communication system that is familiar enough that everyone can use it, but secure enough to transmit sensitive company information.
3 – Create community
Deskless workers can often feel disconnected and disengaged from their organisation and are at risk of leaving the company for other opportunities. An effective mobile employee communication tool that is capable of building genuine community and connections amongst your dispersed workforce protects your organisation from staff turnover, ensuring employees feel engaged and happier at work, which is good news for productivity and profit levels too.
4 – Be horizontal
In most organisations, information trickles down from head offices and senior management to the rest of the workforce. This is known as vertical or ‘top-down’ communication. However, this approach sometimes creates resentment among some of the most crucial parts of your workforce. By enabling horizontal communication information is distributed fairly and evenly to everyone who needs it, regardless of role or location.
5 – Improve access
When there is no other alternative, some organisations rely on chat apps such as WhatsApp to communicate with their workforce. The issue with these limited reach systems is that they don’t have the capability of giving staff easy access to crucial documents and knowledge when they need it. A mobile employee communication tool that is not reliant on email to share important company document will ensure your deskless workforce, who may not have access to company email in their daily roles, can still access the things they need to get the job done.
6 – Engage
Did you know that 85% of the global workforce isn’t engaged? This puts them at risk of leaving, underperforming and being absent from the workplace more than they need to be. A mobile employee communication system can become a powerful tool for monitoring engagement levels and getting a temperature check of how your employees are feeling. Features such as surveys and polls can help increase feedback and give you insights into any issues that can be resolved before escalating. The ability to integrate your rewards and recognition program into your solution means you can easily reward and recognise employees for their hard work.
7 – Analyse
A brand new shiny communications tool on it’s own, is not enough to improve communication and engagement across your organisation. Your chosen communication solution needs to be capable of giving you valuable insights into what your employees are responding to, and what is and isn’t working, so you can fine tune your strategy accordingly. A communications tool with built in analytics will save you valuable time by allowing you to easily create reports and get an instant snapshot of your internal comms activity.
StaffConnect is one of the world’s leading mobile employee engagement and communication platforms that has been designed with both in-office and deskless workers in mind. Check out our case studies to find out how we’ve transformed mobile employee communication for a number of clients across hospitality, retail, manufacturing, healthcare and more.