A few weeks back, I asked internal communicators to describe their day with an emoji. What I received back were a lot of clever responses, ranging from ? to ? to ??. And a few were possibly focused on the weekend with ? and ?.
But this got me thinking. Do emojis have a place in internal communication? I think they do and mobile could be the one leading the way. Employees, also commonly referred to as people, use emojis in every day mobile communication and chats. Per Psychology Today, 80% of smartphone users are now regularly using these visual symbols in their text messaging, and over half of us are using emoji more than we did a year ago. So why not open up your mobile internal communication to the same imagery?!
Here’s why you should. Push notifications that feature emojis are opened at a much higher rate than those that don’t.
According to the report, people’s brains react to emojis the same way they react to people’s faces. They’re nonverbal, and therefore processed as an emotional signal, not a logical one. That attracts a different part of our brains, and therefore has a chance to make an impact beyond the pure logic of the message.
By using emojis, we’re enabling a different part of employees’ brains to be activated, so to speak, much like if we were including other imagery with communication. And we know how important images are. Some might argue that emojis trivialize communication, but this is a weak argument. Employees like to be communicated with in ways they themselves are comfortable communicating.
If you’re using emojis in your company communication, please share some details with me. I’d love to hear the feedback you’ve received.