Keeping pace with the rate of digital transformation in the wider world is an ongoing challenge for organisations in all sectors.
It might be tempting to treat changes that primarily affect your customer experience (CX) as your number one priority and position yourself as an innovator in your market. After all, your customers or end users are the ones driving your revenue, right? But positive customer experience is driven by your employees.
To be truly meaningful for everyone—both those that work for you and those using your products or services—digital transformation needs to happen from the inside out. This means starting with your employee experience.
What is employee experience (EX)?
Whereas employee engagement is essentially a measurement of how connected your workforce feels to your organisation, its values and its goals, employee experience is an overview of the cultural, technological and physical environment in the workplace.
Employee engagement and employee experience are therefore closely related: positive EX often leads to a large percentage of your workforce being engaged.
In short, employee experience is the summary of what it’s like to work for your organisation.
What is digital transformation?
Digital transformation refers to an organised shift towards relying on technology to resolve workplace challenges and continue performing in a world that is increasingly digitised. It is much more than a blanket implementation of a single software—it’s a fundamental overhaul of your business model to digitise the everyday processes that keep your organisation running.
Why prioritise employee experience in digital transformation?
The way organisations approach digital transformation isn’t working. According to McKinsey, less than 30% of digital transformations achieve and sustain the goals they set out to achieve. But is this because we’re setting the wrong goals in the first place?
The most common objective cited by respondents to McKinsey’s survey was the digitisation of the operating model. 68% said that this was the aim, compared to less than half for ‘launching new products or services’ or ‘interacting with external partners through digital channels’. Improving employee experience was not one of the criteria.
But employee experience and customer experience go hand-in-hand. The attitudes, behaviours and feelings of your staff has a direct impact on your end user. It therefore makes sense that prioritising employee experience in digital transformation leads to better results.
How do I digitise employee experience at my organisation?
It’s clear that in today’s world, digitisation is the only way of meaningfully connecting with your entire workforce and guaranteeing a positive employee experience. This, in turn, will help propel the success of your organisation’s overall shift towards greater user of technology. But what’s the secret to achieving this employee experience digital transformation?
While software and apps are very impressive, it’s crucial that the solution you choose continues to reflect the real-world priorities of your teams. Digital or not, employee experience come down to:
Your solution of choice will therefore need to enable a positive experience in all of these areas.
StaffConnect is a mobile app designed to bring your entire workforce together. Our employee experience solution connects deskless and in-office teams horizontally, enabling two-way communication, continual learning and development and opportunities for staff to affect the workplace. With StaffConnect, the employee experience is designed by the employees themselves, ensuring its effectiveness.