Your business was born from an idea and brought to life by your employees. Without them, it’s just an idea.
This doesn’t change once you’ve established yourself. If you’re eyeing up further growth, it’s crucial that you and your team are all on the same page.
It’s one thing you knowing which direction you see your business taking, but your employees are the ones responsible for the day-to-day actions that determine whether this actually happens. Only when they’re in on the plan and understand the bigger picture will they be able to make decisions which orient the business in the right way.
In this blog post, we outline exactly how to communicate your vision with your employees.
The right communication
There’s no one-size-fits-all approach to internal communication. Communication comes in many forms, from notice boards, emails and team meetings to intranets, news platforms and word of mouth. The right channels for you will depend on what kind of team you’re in charge of and your objectives.
Historically, traditional methods like face-to-face office meetings have been the preferred option. But the workplace has changed significantly over the years and internal communication needs to adapt.
Did you know that 80% of the global workforce doesn’t sit at a desk? In larger or spread out teams, it can be impossible to have a face-to-face meeting with each and every individual. But this doesn’t mean that this communication shouldn’t happen.
Take the retail or restaurant sectors, for example. Shop assistants and waiting staff are your main point of contact with customers, but are often the last to be told crucial information. This can cause them to become disconnected from the company vision and even feel resentful of the whole process.
Choosing the right communication channel is integral to communicating your business’ mission. In these instances, you need to decide on the best, most effective and engaging form. You need to present your message in an innovative way that will grab your team’s attention and clearly communicate your vision.
Choosing your platform
If your team work remotely, in the field, or in multiple offices then it it’s vital that you communicate the vision and mission of your organisation via a channel that reaches your dispersed workforce.
Sometimes, finding one method to suit all just isn’t possible. This can mean creating numerous versions of the same message in the hope of reaching as many of your employees as possible—something which is tedious, time consuming and immeasurable.
It’s important to opt for a solution that communicates your vision in a way that is fair, simple and unified. Increasingly, this means leveraging the popularity of smartphone technology to reach and engage your non-desk workforce.
Why choose StaffConnect
StaffConnect is the only employee engagement app designed to give deskless workers a voice.
By only using one, complete digitised platform for communicating with staff which can be accessed anywhere at anytime, your team are more likely to take the time to engage with your internal communications and gain a deeper understanding of the company vision.
With StaffConnect, you’re saving the time taken to update numerous outdated channels and can visualise exactly who has viewed your posts through the analytics dashboard.
The comprehensive nature of the StaffConnect platform means that you can promote your business’ vision and mission and, if they have questions about it, employees can use specially formulated features of the app to send a simple instant chat or suggest an idea.
This encourages employee engagement with the ambitions for your business, and allows productive discussion of queries, ideas and plans, leading to a more productive, engaged and fulfilled workforce that will work towards the shared business vision.