Written by Ciara O’Keeffe, originally posted on LinkedIn here.
I was chosen to write a chapter for this year’s #FuturePRoof book. The topic I was asked to offer a perspective and advice on was ‘How to use the latest technology to achieve employee engagement’.
This is the second edition of #FuturePRoof, ‘The biggest conversation ever around the future of public relations.’ When you are asked to write about the future of a topic it can be daunting, but to write about the future of technology – that is a whole new level of pressure. Technology is moving at an unprecedented pace, what was futuristic six months ago is already outdated.
Living in San Jose, California, the capital of Silicon Valley, I’m surrounded by the cutting edge of technology. Last month I passed by two self-driving Google cars while in the Mountain View area. I am reminded on a daily basis how technology is evolving at a staggering pace and influencing progress in every area of our lives.
I have been using technology in the area of internal communications and employee engagement for over 10 years. It is an area I am very passionate about and where I continue to see untapped potential.
More recently, over the past two years, I have been focused on the role of mobile technology in employee engagement. How mobile technology offers unparalleled opportunities to increase employee engagement.
Discussing the future of technology is quite different to discussing the future of technology in achieving employee engagement. Mobile technology has already changed how companies do business but they have yet to exploit its many merits in the name of employee engagement thus offering a real business advantage.
Non-Desk Employees (NDEs)
In my chapter, I discuss the particular opportunity with non-desk employees. Another way of describing NDEs is mobile employees. Reaching mobile employees through mobile technology isn’t futuristic but reaching and engaging with them for added business value is.
Unfortunately, we communicators, as a profession, are still utilizing desk-based technology to engage all employees. In my chapter, I offer advice on choosing the best technology, the design aspects to consider as well as guidance on the content approach. While the future of mobile employee technology is hard to predict, I believe it’s harder to ignore.
#FuturePRoof launched in October 2015, edition two officially launches on Wednesday 7 September 2016. It will be available in hard copy via www.futureproofingcomms.co.uk and on Kindle via http://tinyurl.com/j8ocm4z. Blurb is offering a 40% discount using the code SUMMER40.
Topics include audience insight, employee advocacy, influencer relations, tools and technology, agile strategy and business models. There is also a clear prompt for practitioners to challenge management teams more and be much less risk averse. Its aim is to assert public relations as a management discipline and demonstrate its value to organisational success.