Poor internal communication is at the heart of many workplace difficulties and failures and research has shown that it is also a primary cause of employee resentment towards their managers. Psychometrics found that a vast 71% of employees believe their leaders do not clearly communicate expectations, while a survey by Fierce Inc. found that 86% of respondents attribute workplace failures to a lack of collaboration and effective internal communication. It is no coincidence, then, that Forbes found that employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
Employees want to feel ‘in-the-loop’ and connected to their organisation and its goals, and poor internal communication achieves precisely the opposite – it breeds resentment, disengagement, and confusion.
What used to qualify as legitimate forms of internal communication, such as corporate intranets, noticeboards, printed newsletters and emails are quickly becoming out-dated and ineffective in reaching, and crucially engaging, the entire workforce.
In large part, this is due to the rise of remote or deskless workers, who typically do not work in an office and also often do not have access to corporate emails or desktop and laptop computers. In order to attract and retain the best talent, organisations need to look towards mobile solutions to bridge this ever-growing communication gap and allow effective, two-way communication and feedback, regardless of role or location.
Meanwhile, watch out short video to discover the benefits of an engaged workforce.