On 27th April, our VP of Product and Customer Delivery, Ciara O’Keeffe will be delivering the Five Steps to App Success webinar with Newsweaver. You can sign up to watch the webinar here.

The webinar will address a number of questions you should consider before, during and post-launch of your internal comms app, to help guide you through introducing this new technology. But before you embark on a search for an app, it’s important first to ask yourself some key questions:

  1. Do you have a clear use case?

Qualify your use case in advance, it shouldn’t be just another channel, a clear value-add for the business is key. For example; connecting deskless employees, keeping them up to date with company news and activity, giving them a voice to tell you what matters to them and speak with each other.

  1. Who do I need to get buy in from?

You may clearly see the benefits of an internal comms app but how about your colleagues and other departments? Think about who may get involved in the project (IT, Operations, Finance. etc) and how the bigger picture of the app affects them and their objectives. For example, is it providing a method to drive innovation – this could be an important goal for IT or Operations who could otherwise become stoppers to the project. Get these departments input and involvement early, ensuring you relay the benefits which affect them.

  1. What is your budget?

This can be hard to fix in advance due to the market being relatively new, but try to link it to the use case value-add point. Will it save the business money or generate more revenue? These points should be taken into account when discussing budget.

  1. How will I encourage all levels of staff to use the app?

Having a great piece of new technology and knowing the potential can be really exciting. However, your employees may not feel the same excitement when they are provided with another new initiative, thinking it is adding to their workload rather than helping. Not only will you need to clearly get across the benefits to individuals in different departments and of different levels of management, but you will need to execute a strategy relevant to each, which helps them engage and embrace this new technology in their everyday work life.

  1. What does success look like?

As with all projects, you will need to be able to demonstrate the return on investment to support ongoing use and updates for an internal app. From the outset you should consider what deliverables you are trying to achieve and what measurements you need to have in place to showcase this.

To find out more about enterprise apps and how you can successfully implement them into your company, join Ciara O’Keeffe in the ‘Five Steps to App Success’ webinar on 27th April 2016. Sign up here.


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