YMCA Greater Charlotte

YMCA Greater Charlotte selected StaffConnect’s mobile app platform to build levels of engagement with their dispersed network of 4,500 employees.

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The importance of engaging with all employees

YMCA Greater Charlotte need to keep their vast network of employees informed and engaged to drive loyalty, retention and support.

YMCA Greater Charlotte’s goals

Create an open communication channel to connect all part-time and full-time employees; giving them a voice and keeping them updated with the latest fundraising initiatives and organisational goals.

StaffConnect domain expertise

StaffConnect offered a sophisticated mobile platform which supported their business goals, combined with domain expertise from our communications professionals to help them define a winning communication strategy.

Successful Partnership

Industry research tells us that the main frustrations for employees is poor communication, slow internal communication systems and lack of follow-up on employee feedback.

StaffConnect resolves these frustrations and empowers your entire workforce to interact, share and collaborate via their mobile device, no matter where they are or what they do.

StaffConnect resolves these frustrations and empowers your entire workforce to interact, share and collaborate via their mobile device, no matter where they are or what they do.

This is particularly key for remote or deskless workers, who can often feel isolated or disconnected from their in-office counterparts. StaffConnect is designed to give your deskless workforce a voice within your organisation. Using our platform, they can easily keep up to date with company news and announcements, participate in staff surveys, and be made to feel valued, all from their existing smartphone or tablet.

  • "Roughly 4,500 people work for the YMCA of Greater Charlotte, but you’ll find very few sitting at a computer. Our employees are engaging kids in camp activities, teaching swim lessons, assisting seniors in health and wellness classes and delivering countless programs that strengthen individuals and our community. One of our greatest challenges as an organization has been internal communication and staff engagement. Staff surveys indicate that our teams often feel disconnected and uninformed.

    The StaffConnect app has quickly become our employees’ primary resource for information and connection to our cause. StaffConnect allows our headquarters to share important news and information with our staff teams and allows employees to ask questions or make comments. Within the comfort and safety of an internal environment, our employees post both personal and professional content that makes them feel like their thoughts and ideas have value. On StaffConnect, our employees highlight teammate behavior worth replicating, they recognize milestones and celebrate achievements. StaffConnect is so much more than a communication tool, it is a pathway to the kind of culture in which our people want to live, work and stay."
    Molly Thompson

    Molly Thompson, VP of PR & Communications

    YMCA Greater Charlotte

YMCA Greater Charlotte’s App Usage

  • Users’ favourite features are communities & news
  • Average user session time is 5 minutes
  • Users are viewing on average six screens per session
  • Users have generated 28 posts in a week

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