“Epidemic” Low Engagement Levels Among Retail Workers in U.S. and UK Puts Retailers at Risk
for a Wide Range of Problems—From Productivity and Retention to Bottom-Line Profits
London and San Francisco, CA – StaffConnect, the leading provider of mobile employee engagement solutions,today announced that its new eBook, entitled “The Retail Industry’s Employee Engagement Crisis—And How to Solve It,” is now available.T he new eBook reviews the current state of employee engagement in the retail industry and looks at why the sector is experiencing such low levels of disengagement. The eBook discusses the negative consequences of disengagement and shares actionable solutions to help retailers turn the situation around.
Recent research from Quantum Workplace revealed that over a third of U.S. retail employees—nearly 35%—feel disengaged at work. In the UK, the situation is even worse, with more than three-quarters (77%) of retail workers feeling disengaged from their employer’s brand values. These statistics reveal that the retail industry has reached epidemic levels of disengagement.
Some key market trends help explain these dismal engagement results, and make it clearer why it’s so challenging for retail organizations to keep worker engagement levels high. Over the past few years, the retail sector has experienced a series of seismic socio-economic changes—exacerbated by shifts in technology—that have completely transformed the retail business. One of the biggest changes has been a decline in brick-and-mortar shops as online retailers flood the market, which has also led to a higher bar on customer service.
What’s more, remote working is on the rise in the retail industry; Gallup reports that the percentage of retail workers who spend any part of their time working remotely has reached 30%. This type of distributed workforce, if not managed appropriately with the right technology tools, can complicate internal communication. Without the right support, offsite workers can feel out of the loop and disconnected from the organization, affecting their morale and productivity, which can be damaging to a company’s brand and profitability.
But with today’s mobile technologies, there’s no reason for remote retail workers to lack easy access to the information, communication, and resources they need to more effectively do their jobs. Mobile applications have the ability to reach the entire retail workforce (desk and non-desk employees), facilitate feedback, and generate engagement-related insights and reports. What’s more, instead of simply being peer-to-peer, integrated mobile engagement solutions enable retail managers to communicate with their staff and vice-versa from any location.
“The retail sector is up against some unique challenges when it comes to communicating with its workforce, which can definitely make it harder to keep engagement levels high companywide,” said Geraldine Osman, CMO, StaffConnect. “But there’s a real business case for engagement that retailers must prioritize. Improving the employee experience for their workers leads to better customer service, and ultimately helps the bottom line. A mobile engagement solution can address the challenge of a lack of effective communication between employees and managers who are more and more likely to be based in different locations—as well as provide effective workforce management technologies for analytics and measurement over time—in one seamless platform.”
Using mobile platforms to inspire employee engagement, retailers can create emotionally connected organizations that empower the entire workforce to interact, share, and collaborate with their peers and managers from anywhere they work.
To read “The Retail Industry’s Employee Engagement Crisis—And How to Solve It” in its entirety and to learn more about how technology can help employee engagement in the retail industry, please visit: https://www.staffconnectapp.com/retail-e-book