StaffConnect vs Social Chorus

logosocial

When two different communications platforms meet the demands of businesses with large distributed workforces, making an informed decision about which solution to choose is an important first step. At StaffConnect, we pride ourselves on providing an internal communications platform with a targeted employee engagement app to specifically focus on employee engagement.

Below, we help you understand key differences between StaffConnect and Social Chorus and how our platform helping customers around the world to positively impact employee experience and increase employee engagement.

Employee Advocacy

  • Social Chorus focuses heavily on employee advocacy, ignoring employee engagement.
  • An employee will only be a genuine, effective brand advocate if they are engaged.
  • StaffConnect recognises the importance of putting employee engagement first, which leads to stronger advocacy as a direct result.

Personalisation

  • Social Chorus offers surface-level company brand personalisation.
  • StaffConnect offers broader in-app personalisation which gives a more extensive company-branded experience.

Feature Set

  • Social Chorus offer simple features that allow basic engagement with employees.
  • StaffConnect offers diverse and in-depth features that enable deeper and more impactful interactions and engagement with your employees.

Domain Expertise

  • Social Chorus has little post-launch support or best practice advice on content and communication strategy.
  • StaffConnect offers a leading Customer Success programme designed by HR and Communication leaders.
  • This includes continual support, consultations & training with a customer success expert.

Employee Advocacy

Brand advocacy is important – and using your employees as your own brand ambassadors can yield impressive results. However, for an employee to be an effective, and genuine, brand advocate for your organisation, the issues of employee engagement and experience are paramount and should come first. An unengaged employee will not be motivated to represent their organisation, and Social Chorus focuses too heavily on brand advocacy and too little on employee communication and experience – resulting in a platform that is more of an employee advocacy app than anything else. StaffConnect offers a platform that firmly puts employee experience and engagement at the forefront, offering tools that enable, increase and drive employee engagement within your organisation.

Personalisation

Social Chorus customises the app to your company’s brand specifications. However, it doesn’t offer this at a granular level to make your workforce feel like they are engaging with an in-house platform.
We believe your brand should be front and centre, providing a branded app experience to generate trust and reassurance, and build an association with your company’s personality. StaffConnect is personalised with your branding to deliver an employee experience from your company not ours. We do this by also phrasing the names of your tailored app features to sound virtually in-house.

Our customers are testament to the depth of our app’s personalisation: “We really value the personalized touch we’ve had from the team at StaffConnect. They understood the challenges we face and their AppSuccess consultation sessions helped us to devise our launch strategy, ongoing adoption and engagement plans” said Helena Reeves, Director of Communications at NHS.

Feature Set

Social Chorus’ feature set enables your internal communications team to deliver only the bare necessities to your non-desk workforce. Despite providing a comprehensive analytics module to track engagement metrics on your app solution, they lack the diversity of engagement methods that drive real constructive feedback and organisational improvement. At StaffConnect we have built the platform based upon the needs of internal, workplace communications and HR professionals. We have taken a mobile-first approach to address the disconnected non-desk workforce and developed a number of features you don’t see in Social Chorus like pulse surveys, quizzes, resource libraries, and events.

This approach has enabled our app to make a significant impact on our customer’s distributed workforce: “StaffConnect is so much more than a communication tool, it is a pathway to the kind of culture in which our people want to live, work and stay”, said Molly Thomson, YMCA of Greater Charlotte.

Domain Expertise

As with many software products available, once you have bought a Social Chorus package, you are largely left to your own devices. You will need to sift through a long list of technical support documents and manuals to administrate features and updates. At StaffConnect, we know that a powerful tool is only as good as the person using it. So we provide the AppSuccess programme, which includes consultations and training with a customer success expert, with the goal of providing continual support for your communications strategy – from concept through to launch and ongoing use.

Find out more, request a demo today!